
Which pricing approach sets a firm's prices primarily by referencing competitors' prices rather than internal costs or perceived customer value?
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Get StartedWhich pricing approach sets a firm's prices primarily by referencing competitors' prices rather than internal costs or perceived customer value?
Options:
- Cost-plus pricing
- Value-based pricing
- Market-based (competitive) pricing
- Dynamic pricing
Correct answer: Market-based (competitive) pricing
Explanation: Market-based or competitive pricing determines prices by comparing competitors' prices instead of costs; it's common in commoditized markets where rival prices are readily observable.
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