
Which statement best summarizes loss aversion as described in prospect theory?
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Get StartedWhich statement best summarizes loss aversion as described in prospect theory?
Options:
- People value gains and losses equally in decision making
- Losses hurt more than equivalent gains feel good
- Individuals always prefer certain gains over risky ones
- Risk preferences are identical across all contexts
Correct answer: Losses hurt more than equivalent gains feel good
Explanation: Prospect theory (Kahneman & Tversky, 1979) posits loss aversion: losses loom larger than equivalent gains, a behavioral mechanism that helps explain observed reluctance to sell assets at a loss and other risk behaviors.
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