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What primary outcome does the Net Promoter Score (NPS) me... | QuestionStock

Representative image for question: What primary outcome does the Net Promoter Score (NPS) measure for a company?

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Business

What primary outcome does the Net Promoter Score (NPS) measure for a company?

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What primary outcome does the Net Promoter Score (NPS) measure for a company?

Options:

Customer loyalty and likelihood to recommend
Employee engagement and retention
Shareholder return expectations
Product defect rate per production batch

Correct answer: Customer loyalty and likelihood to recommend

Explanation: NPS measures customer loyalty by asking the likelihood to recommend and yields a score from −100 to +100; it was popularized by Fred Reichheld in a 2003 HBR article.

Created 2026-03-10T17:33:15.687Z. Updated 2026-03-10T17:33:15.687Z.