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Which competitive strategy focuses on offering distinctiv... | QuestionStock

Representative image for question: Which competitive strategy focuses on offering distinctive product attributes that allow a firm to charge premium prices?

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Business

Which competitive strategy focuses on offering distinctive product attributes that allow a firm to charge premium prices?

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Which competitive strategy focuses on offering distinctive product attributes that allow a firm to charge premium prices?

Options:

Cost leadership
Differentiation
Focused cost strategy
Diversification

Correct answer: Differentiation

Explanation: Differentiation strategy seeks unique product features or brand attributes that customers value, enabling premium pricing; Michael Porter popularized it as a generic strategy in 1980.

Created 2026-03-10T17:32:00.141Z. Updated 2026-03-10T17:32:00.141Z.